Welcome to Rednote (小红书)

Rednote, also known as Xiaohongshu, is China's leading lifestyle-sharing platform and social commerce app. Think of it as Instagram meets Pinterest, with a dash of e-commerce magic.

👋 Hey TikTok Refugees!

Looking for a new home for your creative content? Rednote offers a vibrant community where you can:

  • Share detailed lifestyle content and stories
  • Connect with a highly engaged audience
  • Discover authentic product recommendations
  • Build your personal brand through long-form content

Join millions of users sharing their authentic experiences, lifestyle tips, and product discoveries. Whether you're into fashion, beauty, travel, or food – there's a community waiting for you.